Mail is getting lighter—and insurance companies have something to do with it. According to recent data from Mintel Comperemedia, direct mail volume to consumers from life, health and property and casualty insurers is down 11 percent from just one year ago.

“Q3 2011 is the third quarter in a row with a decline in direct mail volume from insurers,” says Gary Wooley, director, Insurance Consulting at Mintel Comperemedia. “Even the industry’s proclaimed Life Insurance Awareness Month last September showed lower overall mail volume from life insurers; down 10 percent from the prior month and down 19 percent from September in 2010.”

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