Resolved to ethical benefit selling

There are plenty of ways we can fall into ethical lapses in the world of selling benefits. Know how to avoid it.

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The news is full of tales about people who compete the wrong way: baseball players who cheat the rules, football or baseball coaches who steal signals from opponents, or those who conceal the unethical acts of players so they are not suspended. And the issues are not confined to sports. Think of investment bankers who conceal the truth about investment risks or just plain sell millions in nonexistent securities to gullible people trying to find an edge on the market. Often, the explanation for unethical competition comes down to the classic excuse: “I was unlucky enough to get caught—everybody does it.”

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You know how this industry works, but your clients may not. Remove these 10 terms from your vocabulary to reassure clients.

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10 Things to Eliminate from Your Group Insurance Vocabulary (and What to Say Instead)

You know how this industry works, but your clients may not. Remove these 10 terms from your vocabulary to reassure clients.

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