It’s that time of year when businesses start their open enrollment process for the new benefits year. Although the HR department has been working hard to get employees good coverage, the actual rollout can be troublesome and confusing if the messaging is not delivered timely and accurately to your greatest asset—human capital. Most organizations use the fourth quarter of the year to educate and enroll employees in their health care plan for the new year.

“Open enrollment is a period of time set aside by an employer to educate employees on the group benefits available to them,” says Erich Sternberg, president of AlwaysCare Benefits in Baton Rouge, La. “The goal of open enrollment is to ensure that all employees receive a comprehensive overview of the benefit offerings to enable them to make informed decisions on what is best for themselves and their families. This is especially true when the employer offers voluntary benefits wherein the employee is responsible for paying the full cost of the benefit.”

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