(Credit: Jeenah Moon)

Gig work has boomed in popularity despite generally poor benefits thanks to workers' appetite for flexibility. That's the key takeaway from a recent report by Jitjatjo, an on demand staffing company.

From 2017 to 2021 the number of gig workers in the U.S. tripled. According to Jitjatjo's report, which pulls from a national survey conducted in December 2023 by Propeller Insights, flexibility has been the primary driver of the segment's rapid growth. Sixty-three percent of respondents said that making their own schedule makes gig work more attractive than a traditional office job. Further, 53% of respondents who switched to gig work said they did so for the sake of flexibility and better work/life balance.

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