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The employee benefits industry has officially arrived in a new era. I’m calling it the age of “coopetition.” Think of it as cooperative competition. I didn’t coin the phrase, but it aptly describes the predominant force at play in our field today. I can’t give you the exact start date—although a line in the sand may have been drawn the day the Supreme Court upheld health care reform. Honestly, it doesn’t matter. What is significant is that we are no longer doing business the way we did even one year ago.

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