Brokers consistently list service and administrative issues as keys to selecting their voluntary carrier partners. Two-thirds of them put these factors in the “extremely important” category.

Minimizing the burden on our employer clients is the companion sales point to the well-used “and it costs you nothing in terms of direct costs.” But if we care so much about the quality of service and the lack of administrative burden for our clients, why do so many carriers have significant sales success while making the administrative functions onerous for employers? And how important is “ease of doing business,” really?

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