Merchandising voluntary

Employees are relying more on voluntary benefits through their workplace to cover financial gaps.

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Interestingly enough, when I write a column on most subjects I receive an email or two, but when I wrote about bribing employees in September, I received several lengthy replies. Apparently, we voluntary benefits people are into, shall we say, inducements designed to affect customer behavior in a positive way (we’re interested in bribing people to buy our products). Actually, the column asked for ideas, and many people sent in great feedback.

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