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Interestingly enough, when I write a column on most subjects I receive an email or two, but when I wrote about bribing employees in September, I received several lengthy replies. Apparently, we voluntary benefits people are into, shall we say, inducements designed to affect customer behavior in a positive way (we’re interested in bribing people to buy our products). Actually, the column asked for ideas, and many people sent in great feedback.

First, let me be clear about the type of business practice to be discussed. I’m not talking about unethical behavior like actual cash kickbacks. We will discuss what I’ve always thought of as “merchandising” of voluntary benefits.  

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