Direct-to-investor assets have nearly doubled since 2008, outpacing the growth of traditional advisory models used by large wirehouses, according to research from Boston-based Cerulli Associates.
The largest growth in the direct-to-investor model has been through trading platforms, like Charles Schwab and E*Trade, which have growth to about $4.3 trillion out of $26.6 trillion of total investable retail assets.
Traditional wirehouses, in contrast, hold about $5.2 trillion of investable assets.
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