A coalition of more than 20 organizations, led by Campaign to Unload and States United to Prevent Gun Violence, has launched a campaign to wipe out gun manufacturers from 401(k) portfolios.

Unloadyour401k.com was launched yesterday. It represents a new tool and new tactic in the country's strident debate over gun control and gun violence: individuals divesting the nation's biggest gun manufacturers from their 401(k) retirement plans.

The campaign targets Sturm Ruger (RGR), Smith & Wesson (SWHC), and Olin (OLN). When combined, nearly half of the value of these three companies is held in individuals' mutual funds.

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Nick Thornton

Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.