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The retirement industry is planning a national ad campaign on the level of the World War II-era "Rosie the Riveter" ads.

AVENTURA, Fla. – Some of the retirement industry’s biggest players are gathering this week to lay the groundwork for a national public-service campaign aimed at turning more Americans into “super savers” who stash away at least 10 percent of their pay.

“We must change savings behavior, because otherwise, the outcome is unacceptable,” Stig Nybo, president of U.S. retirement strategy for Transamerica Retirement Solutions, said in revealing the plan.

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