Still, a decent number (41 percent) said they gather first-hand feedback on their benefits packages through employee surveys/focus groups to gauge success. Others judge success in the following ways:

Reduced benefit costs (40 percent)
Improved wellness biometrics (26 percent)
Reduced employee health risks (25 percent)
Increased retirement plan participation/account balances (24 percent).

This survey suggested that, slowly but surely, some HR departments are moving away from paper products to online communications. But they still aren't ready to embrace a web/cloud-based platform for benefits communications. Consider:

90 percent reported putting benefits information online;
But only 50 percent place benefits information outside the firewall, accessible for spouses/partners and other family members;
And just 40 percent have their Internet sites optimized for viewing on mobile devices.

Other survey findings:

While just 15 percent of respondents are using social media in benefits communication, 50 of those respondents said they use Facebook to communicate;
37 percent use blogs;
31 percent use Twitter;
57 percent have been using social media for one to three years.

Instant Insights /

Benefits communications slowly turning around

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