Last week I had a conversation with a colleague who asked for my help in hiring a new sales rep. She’s looking for an inside rep whose sole function would be to set up appointments.

Now, I’m not a recruiter or a human resources expert. But one thing I do know is that inside reps need to sound good on the telephone. In addition, they must be able to follow directions. I’ve seen too many clients spend far too much time going through resumes and interviewing inappropriate candidates. So I told my colleague the same thing I tell my clients.

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