RIAs looking to grow their businesses might want to consider opening their wallets — just a bit.
That's according to the 2014 Fidelity RIA Benchmarking Study from Fidelity Clearing and Custody, the division of Fidelity Investments that provides clearing and custody to registered investment advisors, retirement record keepers, broker-dealer firms, banks and insurance companies.
The study found that firms spending one percent more on marketing and business development can translate to a 20 percent increase in revenue growth. Giving marketing priority, and then devoting both time and money to it to make it work, could lead to returns that substantially outpace the investment
Continue Reading for Free
Register and gain access to:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.