Last month we covered some of the drivers of change in our business and how information overload can result in the need to be innovative. Now let’s consider some of the areas of innovation in the insurance world that may signal directions risk protection delivery will take in the future.

Observers look at the auto insurance business as an example of how online shopping is coming into insurance, with Google starting a service and such players as Progressive, USAA and Geico having sophisticated and transparent product comparisons online.

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