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Apparently if folks  don’t want to lose weight, a modest financial incentive will not motivate them to do so.

That’s the implication of a study by researchers at the University of Pennsylvania’s Perelman School of Medicine.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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