Every spring, the nation is captivated by March Madness,watching over a two-week period as the field of 64 is steadilywhittled down to the Final Four and, eventually, a single championis left standing. Over the past few months, our editorial staff hasundertaken a winnowing process of our own while selecting the fivefinalists for Benefits Selling's 2016 Broker of the Year.

Now, I'm not saying that anyone would be glued to their screenif we televised the process — a group of editors debating over apile of nomination forms is hardly must-see TV. Still, it'ssomething we take very seriously, and we've spent hours poring overhundreds of applications, talking with potential candidates, andgoing back and forth about the respective strengths of ourfavorites.

I'm not going to lie, it's an exhausting experience. But it'salso a rewarding one.

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Paul Wilson

Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.

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