It’s the modern-day benefits broker paradox: Employers clamorfor more wellness, but they really just need better existing plandesign

In order to remain profitable and competitive, benefits brokersmust deliver more services – often for no additionalcompensation.

Since the passage of the Affordable Care Act, which gaveemployers an incentive to offer worksite wellness programs thatencourage better health outcomes and slow utilization rates, thebenefits broker has been “thrust” into the role of wellnessconsultant, according to Dr. Steven Aldana, CEO of WellSteps, anational provider of worksite wellness programs.

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Nick Thornton

Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.