Communicate like a marketer to create the open enrollment of your dreams

This year, treat open enrollment communications like a full-scale marketing campaign to get the word out and boost engagement in open enrollment.

By Nancy Sansom | November 28, 2016 at 07:06 AM

Communicating about open enrollment is essential to keeping employees informed about their benefits choices and driving participation.

Most companies agree that it is important for employees to understand their benefits choices, but an alarmingly small number of employees actually do.

Continue Reading for Free

Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
Educational webcasts, white papers, and ebooks from industry thought leaders
Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor

NOT FOR REPRINT

Core and Group Health

Employer-Paid

Employee Participation

C-Suite

1 Artificial Intelligence in Healthcare: Reducing Costs and Changing Lives

2 Growing Families in 2024: How Voluntary Benefits Can Help

3 5 key health coverage cost trends for 2024 & beyond

4 Cigna's Express Scripts unit moves away from AbbVie's Humira

5 Amazon allegedly violates workers' privacy with unauthorized medical inquiries

Insurance
BenefitsPRO Broker Expo 2025 (BPRO)
May 06, 2025 - Boston

The premier educational and networking event for employee benefits brokers and agents.
More Information
Consulting
Consulting Best Firms to Work For 2024
September 12, 2024 - New York

Consulting Magazine identifies the best firms to work for in the consulting profession.
More Information
GlobeSt. Multifamily Fall 2024
October 15, 2024 - Los Angeles

Join the industry's top owners, investors, developers, brokers & financiers at THE MULTIFAMILY EVENT OF THE YEAR!
More Information

Employers turning to direct contracting amid rising health care costs

By Henry Craver | August 30, 2024

Employers generally turn to direct contracting expecting lower costs, shared savings, and easy implementation. Most respondents reported expecting savings between 6% to 20%.