A good EVP clearly lays out what you expect of your employees and what your employees can expect from you. (Photo: iStock)

This is adapted from a presentation I recently gave at a Worldwide Employee Benefits (WEB) Chicago West Monthly Meeting. The topic of this meeting was, “Becoming an Employer of Choice through Strategic Benefit Design & Communication.” I was excited for this event, because I don’t usually meet with an audience made up entirely of benefits professionals. My audiences typically consist of human resource professionals across the various HR disciplines, so I had to be in a benefits state of mind for an all-benefits group.

When we work with our clients to develop a solution or make an improvement, my team and I like to use the phrase “better practice” rather than “best practice.”

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