This is adapted from a presentation I recently gave at aWorldwide Employee Benefits (WEB) Chicago West Monthly Meeting. Thetopic of this meeting was, “Becoming an Employer of Choice throughStrategic Benefit Design & Communication.” I was excited forthis event, because I don’t usually meet with an audience made upentirely of benefits professionals. My audiences typicallyconsist of human resource professionals across the various HR disciplines, so I had to be in a benefitsstate of mind for an all-benefits group.

When we work with our clients to develop a solution or make animprovement, my team and I like to use the phrase “better practice”rather than “best practice.”

By that I don’t mean that you should settle for a mediocresolution for the HR issues you’re addressing. On the contrary,“better practice” means continuously improving.

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