The growth of voluntary products over the past few years hasbeen consistent. Year over year, the growth rate is in the 3percent to 5 percent range. This growth has been fueled by morebenefit brokers offering voluntary and by employers adding morevoluntary products to their benefits.

A recent study found that two-thirds or more of employers whooffer voluntary products, regardless of size, offerthree or more traditional voluntary products to their employeesand, among these, about one quarter offer six or more. As the graphbelow shows, fewer than 20 percent of employers offering voluntaryoffer just one product.

But the trend towards offering more products is even morepronounced when we look at both traditional voluntary benefits aswell as non-traditional products (pet insurance, IDtheft, and legal). Now we see 30 percent of the employers who offervoluntary are offering six or more products.

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