When evaluating benefits administration platforms for your agency, there are seven criteria brokers should use to compare options. We covered the first — the company's background — in a previous column, and now we'll take a look at the second — the two approaches to building a benefits platform.

I know the two approaches well, as I've been a part of both. The first approach is called the "benefit-centric" approach. The second is the "employee-centric" approach.

In 2008, we built BerniePortal using the "benefit-centric" approach. Then, in 2012 we realized that was a huge mistake and we rebuilt the system using an "employee-centric" approach. That rebuild was extremely painful, and we were only able to do it because, frankly, we didn't have very many users back then, and they were all employers for which our agency was the broker.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.