According to our annual U.S. Voluntary/Worksite SalesReport, new business annualized premium (voluntary sales)increased again last year. Total sales for 2016 were $7.630billion, up almost 7 percent over 2015 sales. The graph at leftshows the industry's sales since 1997.

This grow rate is the highest realized since 2007 (although 2012came close) and stems primarily from increased productivity (sales)per broker, rather than simply new brokers entering the market.(Currently, 90 percent to 95 percent of all benefit brokers sellvoluntary.) The graph at bottom left shows the growth curve between2004 and 2016.

In terms of market share, the top five carriers for 2016 werethe same as in 2015, and include:

  • Aflac (19 percent)

  • MetLife (11 percent)

  • Unum (7 percent)

  • Colonial Life (6 percent)

  • Allstate Benefits (5 percent)

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