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We must position ourselves as year-round communications experts, helping employers and employees find more value in their benefit plans. (Photo: iStock)

Voluntary benefit enrollment is often characterized as an event. We’ve all seen (and probably created) publicity related to open enrollment periods; invitations to meet with benefit counselors and similar event-based notices. Posters are placed in common areas and table tents festoon conference tables and lunchrooms. Company websites and emails announce enrollment time.

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BenefitsPRO Broker Expo 2020Event

The premier educational and networking event for employee benefits brokers and agents.

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