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 With industry disruptions and the tidal wave of new HR technologies transforming the benefits landscape, brokers are increasingly challenged to respond to their customers’ ever-changing priorities and needs. Although the importance of benefits remains the same, employers’ top benefits objectives have shifted significantly.  Retaining top talent is now the number one benefit objective, coupled with increasing employee loyalty and engagement (MetLife 15th Annual Employee Benefits Trend Study, 2017).  Instead of focusing exclusively on cutting benefit costs, employer focus is now on benefit customization designed to drive the retention of employees (MetLife 2017). Agile brokers who are able to craft employer benefit solutions designed to retain and engage employees gain a competitive advantage. A revolutionary “plug and play” benefits platform provides brokers with an advantage that addresses employers’ retention challenges by delivering a customized benefits solution.

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