With industry disruptions and the tidal wave of newHR technologies transforming the benefitslandscape, brokers are increasingly challenged to respond to theircustomers’ ever-changing priorities and needs. Although theimportance of benefits remains the same, employers’ top benefitsobjectives have shifted significantly. Retaining top talentis now the number one benefit objective, coupled with increasingemployee loyalty and engagement (MetLife 15^th AnnualEmployee Benefits Trend Study, 2017). Instead of focusingexclusively on cutting benefit costs, employer focus is now onbenefit customization designed to drive the retention of employees(MetLife 2017). Agile brokers who are able to craft employerbenefit solutions designed to retain and engage employees gain acompetitive advantage. A revolutionary “plug and play” benefitsplatform provides brokers with an advantage that addressesemployers’ retention challenges by delivering a customized benefitssolution.

Just what is a “plug and play” benefits platform? A “plugand play” platform provides a centralized hub to better connect andcommunicate benefits to your client’s employees, therebysignificantly increasing benefit exposure and value. To beeffective in the industry today, brokers must provide clients withtheir benefits platform through mobiletechnology. This approach differs significantly fromtraditional benefit administration.

Implementing a “plug and play” mobile benefits platform