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Benefit advisors must help companies meet evolving consumer and generational expectations related to education and communication about their health care options. (Image: Shutterstock)

Benefit advisors have a lot to consider when it comes to marrying technology to modern employee expectations on behalf of their clients. Newcomers and veterans alike have watched a rapid evolution of benefit selection technology in recent years, and most of us in the industry acknowledge the days of transactional technology experiences—where employees simply accessed a portal and selected a health care benefit—are gone.  

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