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Voluntary benefits play a vital role in attracting and retaining the type of employees that make companies a success.

If the last year has taught us anything, it’s to expect the unexpected. Perhaps that’s why voluntary benefits continue to see growth, both in terms of how many employers are offering them and how many employees are enrolling in them. In 2017, nearly half of large employers offered accident, critical illness and/or hospital indemnity. At companies where voluntary benefits are offered, 28 percent of eligible employees purchased at least one voluntary benefit in 2017. This is a 33 percent increase since 2014. 

Despite these trends, there is still massive opportunity for growth. When talking to employers who are on the fence or hesitant about offering voluntary benefits, here are a few talking points that I’ve seen help employees understand the value:

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