Eastbridge's 2017 Voluntary Participation Rates Spotlight™ report found that just over half of participating carriers have seen participation rates increase over the past two to three years, and the majority expect this trend to continue. While individual carrier responses varied, the overall reported average was 28 percent in 2017, up from 21 percent in 2014.
So what's driving the increase? And how can you ensure that you are maximizing the revenue potential of each enrollment opportunity?
The carriers surveyed point to a variety of factors, including enhanced marketing materials and decision-support tools, more mandatory enrollments and simpler plan designs. They’re also partnering with brokers who understand the key role working conditions play in maximizing enrollment success.
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