Health plans are not communicating clearly to plan members that their health could deteriorate if they don’t take action--– at least that’s how the consumers perceive it. (Photo: Shutterstock)

If someone knows they are at risk for a certain disease or chronic condition, there’s a greater likelihood that they’ll change their eating habits, quit smoking and get off the couch. Health plans also like that because it reduces treatment costs in the long run, so many are pushing preventative health measures and testing to nip issues in the bud.

But apparently, not enough health plans are taking the next – and arguably – most important step: communicating to plan members that their health could deteriorate if they don’t act now, according to the HealthMine 2018 Rising Risk Survey. Maybe health plans discuss preventative health on their blogs and put posters on doctors’ office walls, but most aren’t directly telling members about their individual risks – at least that’s how the members perceive it.

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Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.

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