Some employee benefits brokers are very receptive to cutting-edge technology, while others take a wait-and-see approach. Some are extremely consultative with their clients throughout the year, while others advise clients only during enrollment periods.
Employers should consider which type of broker best suits their needs, according to the Maestro Health’s “2018 Broker Tech Trend Report.”
Brokers who are “automation leaders” are at the forefront of breakthrough technology and are most likely to seek innovative systems or tools for clients, especially benefits administration and online enrollment tools, according to the report, which surveyed 212 benefit brokers, agents, and consultants on their preferences.
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Katie Kuehner-Hebert
Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.
