Some employee benefits brokers are very receptive to cutting-edge technology, while others take await-and-see approach. Some are extremely consultative with their clientsthroughout the year, while others advise clients only duringenrollment periods.
Employers should consider which type of broker best suits their needs,according to the Maestro Health’s “2018 Broker Tech Trend Report.”
Brokers who are “automation leaders” are at the forefront ofbreakthrough technology and are most likely to seek innovativesystems or tools for clients, especially benefits administrationand online enrollment tools, according to the report, whichsurveyed 212 benefit brokers, agents, and consultants on theirpreferences.
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Katie Kuehner-Hebert
Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.
