A 2016 report by the NationalInstitutes of Health estimated that electronic health records inthe U.S. will gather 25,000 petabytes of data annually by 2020.(Photo: Shutterstock)

Let's be honest: terms like “data analytics” tend to make manypeople's eyes glaze over. The idea of number-crunching health caredata sounds like a good way to improve benefit plans, but it alsosounds like a complex subject—and it is.

Brokers who have been dealing with data analytics say this iswhy a good, reliable partner is so important when delving into thisarea of technology. Consumer education and communication areimportant, but like retirement investing, most laypeople aren'tgoing to want to get into the weeds of data analytics and how itaffects health benefits. Having an expert who canexplain the concepts and strategies will do a lot to make dataanalytics truly useful to companies and their employees.

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