A 2016 report by the National Institutes of Health estimated that electronic health records in the U.S. will gather 25,000 petabytes of data annually by 2020. (Photo: Shutterstock)

Let's be honest: terms like “data analytics” tend to make many people's eyes glaze over. The idea of number-crunching health care data sounds like a good way to improve benefit plans, but it also sounds like a complex subject—and it is.

Brokers who have been dealing with data analytics say this is why a good, reliable partner is so important when delving into this area of technology. Consumer education and communication are important, but like retirement investing, most laypeople aren't going to want to get into the weeds of data analytics and how it affects health benefits. Having an expert who can explain the concepts and strategies will do a lot to make data analytics truly useful to companies and their employees.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.