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Tower of Misery Aren't employerslucky to have such appreciative employees who clearly understandthe overall value of their comprehensive and expensive benefitspackage? (Photo: Shutterstock)

Be sure to attend DougLeayman's Motivation Track session, “Demolishing the Tower ofBenefits Misery: Communication Strategies to Drive EmployeeEngagement” April 17 at 2:44 p.m. at the Benefits PRO BrokerExpo


Aren't employers lucky to havesuch appreciative employees who clearly understand the overallvalue of their comprehensive and expensive benefits package? Isn't it wonderful howeducated employees are when it comes to understanding their benefits? And isn't it agreat feeling to know employees don't feel entitled to those benefits?

OK, enough of fantasy land. Thetruth of the matter is most employers have given up on even tryingto achieve those lofty outcomes. Affordability is where the focus is now.Considering how much money employers spend to offer a “competitive”benefits package, why shouldn't they expect these kinds ofresults?

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