'Robotics Barbie' part of push to promote women's professional development
Robotics Barbie is a lab-coat-and-glasses-wearing robotics engineer, a far cry from the 1992 “math class is tough” version.
By Jeff Green|July 04, 2018 at 11:01 AM
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Robotics Barbie is a lab-coat-and-glasses-wearing robotics engineer, a far cry from the 1992 “math class is tough” version. Appropriately, she’s also part of a Mattel Inc. initiative to promote new jobs for girls, in line with a public pledge the company made earlier this year.
In February, Mattel Senior Vice President Lisa McKnight joined 40 executives onstage at the Makers women’s diversity conference to make a range of commitments toward improving women’s professional lives. McKnight promised 10 such dolls this year; advertising group UM said it would double the number of women of color at every level of its organization; LinkedIn said it will add job coaching for returning moms.
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