X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Most folks who consult on voluntary or, as I call it, enhanced benefits, have an enrollment arm to their business that acts as an in-house enrollment firm. They also have in-office counselors who conduct one-on-one meetings with employees to educate them on various enhanced benefit offerings. Sadly, those educational one-on-ones are too often the beginning of a product dump that inevitably leads to a commission grab. No rhyme or reason for the product selection, and they certainly don’t sync strategically with what the health benefits adviser has in place.

I don’t own an enrollment firm because I don’t want to be an enrollment firm; I already did that for many years as a carrier rep manager for a major insurance carrier. What I love is the strategy that goes into designing a bespoke enhanced benefit offering that perfectly matches what my client adviser partners have in place for health insurance. What I don’t love, is what I used to do – managing an enrollment team, which I can best describe as running an adult-daycare center. Those days are long gone. Good riddance.

BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now

Copyright © 2018 ALM Media Properties, LLC. All Rights Reserved.