Data showing a person The most powerful AI and sentiment analysis tools can recognize hundreds of human emotions (confusion, sarcasm) and themes (work-life balance, development. (Image: Shutterstock)

Employee benefits are complex and expensive, typically one of the top three expenses for employers. Yet, companies often make costly benefits decisions without meaningful data on what their employees actually want or need. According to SHRM’s 2018 Employee Benefits Report, more than one third of respondents increased benefits offerings in the last year, likely without the right information at hand.

Increasing the benefits available to your employees may sound like a smart move in general. After all, what person doesn’t want more everything? But it’s crucial that businesses consider whether their benefits offerings actually meet their employees’ specific needs, and deliver the impact intended. Often, adding extra benefits or new plans to existing packages leads to employee confusion and wasted organizational resources, if the new options are underutilized or perceived as duplicative.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.