When Fidelity released its annual Plan Sponsor Attitude Study last summer, industry was in the thick of implementing the Labor Department's fiduciary rule.
The regulation's impartial conduct standards had already been implemented, making advisors and brokers to 401(k) plans with less than $50 million in assets fiduciaries and requiring them to put the best interest of plan sponsors and participants before their own.
The extent of the regulation's impact and reach—to say nothing of years of media and industry attention to it—understandably captured sponsors' attention.
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