401k under magnifying glassWorkers are paying attention to other things about 401(k)s, too.Nearly half—49 percent—of respondents said that it's important fortheir 401(k) provider to be a fiduciary. (Photo:Shutterstock)

Even in a time of increasingly trendy benefits aimed atattracting and retaining younger employees, the 401(k) is still a valuable recruitingtool—that's the word from Betterment for Business.

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Marlene Satter

Marlene Y. Satter has worked in and written about the financial industry for decades.

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