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It is much easier to believe in, be inspired by, and follow a leader who really and honestly is into what they do for more than just making money. (Photo: Shutterstock)

I used to think that the hard part about leading a company was understanding the market, figuring out the product to build in all its gnarly glory, building, and then selling and delivering product. I have changed my mind. The hardest part of building a company is building out the full “factory” behind it—the people, the processes and the culture.

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