X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Starbucks

It’s that time of year again, the health industry’s annual enrollment period. While it’s a key time for health insurers (payers) and their marketing partners, consumers don’t typically show great interest. Although health insurance is often literally a life-saving benefit, consumers spend the least time making their smartest coverage decisions. Doing nothing is the easiest choice, which is why health insurance “switchers” are at an all-time low.  In fact, many put more thought into their coffee orders than their health care coverage. Perhaps the industry needs to try a new approach to customer engagement.  One need look no further than the ubiquitous Starbucks brand for inspiration.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

Follow the Conversation

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.