What health insurance can learn from Starbucks

It’s that time of year again, the health industry’s annual enrollment period. While it’s a key time for health insurers (payers) and their marketing partners, consumers don’t typically show great interest. Although health insurance is often literally a life-saving benefit, consumers spend the least time making their smartest coverage decisions. Doing nothing is the easiest choice, which is why health insurance “switchers” are at an all-time low.  In fact, many put more thought into their coffee orders than their health care coverage. Perhaps the industry needs to try a new approach to customer engagement.  One need look no further than the ubiquitous Starbucks brand for inspiration.