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Brokers best positioned to capitalize on opportunities understand the segment size nuances and tailor their product and strategies accordingly. (Photo: Shutterstock)

Employers of all sizes offer brokers the potential for growth. Brokers focusing on the small-case market look to expand up-market, and large national brokerage/consulting houses are looking at opportunities down-market. The voluntary penetration chart shows the percentage of employers offering voluntary products and employees who own them.


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