Here’s how to get into the center of the action instead of standing on the sidelines wondering what you did wrong. (Photo: Shutterstock)

“Gosh, it’s crowded in here.  But why is that man standing all alone over there?  He did what?  No wonder no one is talking with him.”  The holidays are a time when everyone loosens up a little.  It’s also a great time to make initial connections with people who have business potential.  Or not. Here are five particularly big holiday social prospecting mistakes:

1. Logoed clothing.  Nothing says “I’m here on business” than a bright sports jacket with the firm logo on the breast pocket.  (Realtors have been known to do this.)  You might get away with one item, like a lapel pin or cufflinks, but multiple items together scream “I’m a salesman!”  People generally avoid salesmen.

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