Here's how to get intothe center of the action instead of standing on the sidelineswondering what you did wrong. (Photo: Shutterstock)
“Gosh, it's crowded in here. But why is that manstanding all alone over there? He did what? Nowonder no one is talking with him.” The holidays are atime when everyone loosens up a little. It's also a greattime to make initial connections with people who have businesspotential. Or not. Here are five particularly big holidaysocial prospecting mistakes:
1. Logoed clothing. Nothing says “I'mhere on business” than a bright sports jacket with the firm logo onthe breast pocket. (Realtors have been known to dothis.) You might get away with one item, like a lapel pinor cufflinks, but multiple items together scream “I'm asalesman!” People generally avoid salesmen.
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