To stand out from the crowd,consider focusing on non-product issues, such as better aligningclient needs during carrier selection or helping design moreeffective enrollment solutions. (Photo: Shutterstock)

The 2018 BenefitsPRO/Eastbridge Broker Survey foundthat the most frequently sold products were very similar forbenefit brokers and voluntary brokers, and that both broker typesare selling more supplemental health products today than theyhave in the past.

With growing similarities in products offered, how can youmeaningfully differentiate yourself among current andprospective clients beyond your product portfolio? You couldconsider focusing on non-product issues, such as better aligningclient needs during carrier selection or helping design moreeffective enrollment solutions.

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Benefits Sales Strategies
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