Woman selecting item from menuMost brokers find that experience leads them to go beyond thesimple features of price and benefits and the creature comforts ofthe one-stop shop voluntary carrier. (Photo: Shutterstock)

Every broker has his or her own set of features that top thelist in voluntary carrier selection. For some, it’sbrand, ratings or perhaps familiarity, while for others it might bethe price and benefits found in specific products. For many, they simply expectease in working through a carrier with an array of products andservices under one roof.

As brokers get more experience with the realities of voluntaryprogram implementation, more and more are realizing that theircriteria for carrier selection needs to expand. Most find thatexperience leads them to go beyond the simple features of price and benefits and thecreature comforts of the one-stop shop.

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