Children playing at daycareWinning a backup day care benefit could theoretically help womenmove up in a company where only one woman is on an influentialsenior management team that reports directly to Bezos. (Photo:Shutterstock)

Amazon has long resisted pleas to provide a backup day carebenefit for employees, even though other tech companies haveoffered the perk for years. Now a group comprising hundreds ofworking moms is waging a campaign to persuade founder and ChiefExecutive Officer Jeff Bezos that providing help for parents dealing with flu outbreaks,school closures and other emergencies is not simply humane but goodfor the company, too.

The group has been collecting anecdotal evidence to show how alack of day care support can derail the careers oftalented women who otherwise might be promoted to more senior jobs,according to an email reviewed by Bloomberg. Among the accounts: anAmazon.com Inc. manager tired of seeing colleagues quit becausethey can't find childcare in one of the country's fastest-growingcities and a recruiter frustrated when top talent leaves forcompanies that offer working parents more support.

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