People in front of enrollment screen A benefits administration platform can offer valuable capabilities that will reduce time spent on enrollment, decrease administrative errors and allow HR teams to spend less time on benefits administration. (Image: Shutterstock)

Health care and the way people access it continues to evolve, and so does the need for consumer engagement and communication. As more companies embrace and integrate technology solutions, employers should look at their benefits administration platform as a way to prepare employees for the important coverage decisions they need to make, as well as easing the administrative burden on HR departments.

If employers are tasked with educating their employees on benefits, the education and communication process must begin with their brokers. With the right guidance, tools and support, brokers can help ensure that the value of ben admin platforms and their processes does not get lost in translation after they transition their clients. This is important for any new ben admin platform, but especially for employers who are giving up the long-held process of paper-based enrollment.

➤➤ Be sure to attend Joi Tillman and Vinay Gidwaney’s Innovation Track session, “The Intersection and Evolution of Benefits and Technology: How can we best serve the consumer?” April 2 at 1:30 p.m. at the 2019 BenefitsPRO Broker Expo.

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