Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Millennial and mom watching TV Driving people to act—even in their own self-interest—takes persistence. Getting someone to binge on Netflix doesn’t. (Photo: Shutterstock)

A year ago, a colleague at a Fortune 500 company started using MailChimp for internal communications. He eventually canceled the service because too many employees were unsubscribing. It raised an interesting question: should we treat internal communications like marketing? After all, don’t we use technologies like mass email, social platforms and personalization in both disciplines?


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.