{
  "author": {
    "name": "Keith Kitani",
    "webUrl": "/author/profile/keith-kitani/",
    "description": "",
    "imageLarge": "https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g",
    "estimate": 5,
    "social": [],
    "articles": [
      {
        "uri": "/2021/06/14/5-communication-strategies-to-drive-mental-health-benefit-usage/",
        "title": "5 communication strategies to drive mental health benefit usage",
        "byline": "Keith Kitani",
        "kicker": "Best Practices",
        "prettyDate": "June 14, 2021",
        "timeToRead": "0 minute",
        "image": {
          "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/08/0918-Benefits-Communication-MI.jpg",
          "width": "616",
          "height": "372"
        },
        "authors": [
          {
            "webUrl": "/author/profile/keith-kitani/",
            "name": "Keith Kitani"
          }
        ],
        "kickerNode": [
          {
            "uri": "/best-practices/",
            "sectionName": "Best Practices"
          }
        ],
        "summary": "Companies must take a more calculated and consistent approach to communication in order to encourage utilization.",
        "body": null
      },
      {
        "uri": "/2020/12/18/6-communication-tips-to-drive-better-benefits-adoption-in-a-post-pandemic-workforce/",
        "title": "6 communication tips to drive better benefits adoption in a post-pandemic workforce",
        "byline": "Keith Kitani",
        "kicker": "Commentary",
        "prettyDate": "December 18, 2020",
        "timeToRead": "7 minute",
        "image": {
          "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2020/12/public-employees-teacher-retirement-pension.jpg",
          "width": "0",
          "height": "0"
        },
        "authors": [
          {
            "webUrl": "/author/profile/keith-kitani/",
            "name": "Keith Kitani"
          }
        ],
        "kickerNode": [
          {
            "uri": "/commentary/",
            "sectionName": "Commentary"
          }
        ],
        "summary": "Despite the best intentions, the most robust program in the world is ineffective if no one takes advantage of it.",
        "body": null
      },
      {
        "uri": "/2020/08/24/3-ways-to-get-the-most-out-of-your-employee-feedback/",
        "title": "3 ways to get the most out of your employee feedback",
        "byline": "Keith Kitani",
        "kicker": "Best Practices",
        "prettyDate": "August 24, 2020",
        "timeToRead": "4 minute",
        "image": {
          "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/05/Satisfaction.jpg",
          "width": "600",
          "height": "400"
        },
        "authors": [
          {
            "webUrl": "/author/profile/keith-kitani/",
            "name": "Keith Kitani"
          }
        ],
        "kickerNode": [
          {
            "uri": "/best-practices/",
            "sectionName": "Best Practices"
          }
        ],
        "summary": "The dramatic shift to remote, distributed teams has made keeping a pulse on employee feedback, engagement and satisfaction much harder.",
        "body": null
      },
      {
        "uri": "/2019/05/30/communication-about-health-care-benefits-is-still-broken/",
        "title": "Communication about health care benefits is still broken",
        "byline": "Keith Kitani and Colleen Blake",
        "kicker": "Best Practices",
        "prettyDate": "May 30, 2019",
        "timeToRead": "6 minute",
        "image": {
          "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2019/04/10_Confused_Thinking_Question_Marks_MI.jpg",
          "width": "616",
          "height": "372"
        },
        "authors": [
          {
            "webUrl": "/author/profile/keith-kitani/",
            "name": "Keith Kitani"
          },
          {
            "webUrl": "/author/profile/colleen-blake/",
            "name": "Colleen Blake"
          }
        ],
        "kickerNode": [
          {
            "uri": "/best-practices/",
            "sectionName": "Best Practices"
          }
        ],
        "summary": "There is no simple \"hack\" for health benefits communication, but we can borrow some tactics from marketing.",
        "body": null
      },
      {
        "uri": "/2019/03/20/the-difference-between-marketing-to-your-employees-and-communicating/",
        "title": "The difference between marketing to your employees and communicating",
        "byline": "Keith Kitani",
        "kicker": "Expert Opinion",
        "prettyDate": "March 20, 2019",
        "timeToRead": "4 minute",
        "image": {
          "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/06/MillennialHome.jpg",
          "width": "616",
          "height": "372"
        },
        "authors": [
          {
            "webUrl": "/author/profile/keith-kitani/",
            "name": "Keith Kitani"
          }
        ],
        "kickerNode": [
          {
            "uri": "/expert-opinion/",
            "sectionName": "Expert Opinion"
          }
        ],
        "summary": "While HR teams should think like marketers, internal communicators should go beyond their marketing relatives in relevance, response rates and impact. ",
        "body": null
      }
    ]
  }
}