“We want to find clients that are sophisticated, innovative, smart, fun to work with—we let those attitudes guide the work that we do.” (Photo: Webb Chappell)
Having conversations with top brokers really drives home the amount of change the industry is going through. The combination of a sweeping federal health reform, uncertainty about future regulation, new technology, and rapidly evolving consumer expectations can make one dizzy.
But there's no doubt that change is needed, says Tim Doherty, president and founder of Pinnacle HR Solutions. Doherty and his firm went back to square one in thinking about their roles and how to be more effective in today's market
“We spent a lot of time reimagining the role of the broker and what the marketplace needed,” he says. “We looked at everything; what we believed in, how we behaved. We came up with a phrase, 'We're changing the conversation.'”
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