Coverage, prevention and research: Health care CPR for the 21st century
We're proud of this year's BenefitsPRO Expo, and so happy to see all the benefits brokers and agents who attended. Here are some of our favorite articles that came out of the conference.
“We’ve made insurance products incredibly complex, and it doesn’t have to be that way,” said Joi Tillman, vice president, Voluntary, for Sun Life Financial U.S., Tillman was speaking about “The Intersection and Evolution of Benefits and Technology: How can we best serve the customer?” at the 15th Annual BenefitsPRO Broker Expo in Miami, Florida. “Most employees aren’t insurance professionals. They’re focused on their own areas of expertise. It’s up to us to provide a better, more seamless customer experience.”
Abigail Albright, product evangelist for Maxwell Health, Tillman’s co-presenter, agreed that the whole experience should be greater than the sum of its parts. “We need to blur the lines between insurance and enrollment technology,” she said. “Better” comes from this, but it’s not unique to insurance. Technology has injected itself into other industries to better connect the product to the customer.
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