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“Most employees aren’t insurance professionals,” said Joi Tillman of Sun Life Financial. “They’re focused on their own areas of expertise. It’s up to us to provide a better, more seamless customer experience.” (Photo: Charles Garnar/ALM)

“We’ve made insurance products incredibly complex, and it doesn’t have to be that way,” said Joi Tillman, vice president, Voluntary, for Sun Life Financial U.S., Tillman was speaking about “The Intersection and Evolution of Benefits and Technology: How can we best serve the customer?” at the 15th Annual BenefitsPRO Broker Expo in Miami, Florida. “Most employees aren’t insurance professionals. They’re focused on their own areas of expertise. It’s up to us to provide a better, more seamless customer experience.”

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