Knowing your worth, and other strategies for brokers to build their businesses

“With millennials, one of the things that we’ve learned — one of the most important things — is flexibility,” Susan Combs told a room of business-minded brokers at this year’s BenefitsPRO Broker Expo. (Photo: Charles Garnar/ALM)

The most successful businesses are the ones that are able to react and adapt to changing tides. Today, there are countless ways to boost profitability, increase brand awareness and lock in lifelong customers. While no two businesses are alike, there are general rules of thumb that can be applied across the board. Susan L. Combs, CEO of Combs & Company offered some advice and strategies to help kick any business up a notch.