“With millennials, one of thethings that we've learned — one of the most important things — isflexibility,” Susan Combs told a room of business-minded brokers atthis year's BenefitsPRO Broker Expo. (Photo: CharlesGarnar/ALM)

The most successful businesses are the ones that are able toreact and adapt to changing tides. Today, thereare countless ways to boost profitability, increase brand awarenessand lock in lifelong customers. While no two businesses are alike,there are general rules of thumb that can be applied across theboard. Susan L. Combs, CEO of Combs & Company offered someadvice and strategies to help kick any business up a notch.

One strategy is for businesses to adapt their environment to themillennial workforce. As numerous industriessee a flurry of baby boomers and Generation Xers getting ready toretire in the coming years, millennials will be sought after tofill those positions. But to attract and retain millennials,businesses need to understand what they're looking for.

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Denny Jacob

Denny Jacob is an associate editor for NU PropertyCasualty360. Contact him at [email protected].