Even though a co-worker and I might share the same zip code, age and number of kids, we need and want very different health and well-being benefits from our employer. (Photo: Shutterstock)

I had the good fortune of being in NYC at the Conference Board East, mixing and mingling with leading employers who are all looking for ways to improve the health and well-being of their employees. There were many interesting presentations and new point solutions on display. I had two key takeaways from the conference: 1) employers are finally realizing the need to move beyond the one-size-fits-all approach they’ve traditionally taken and 2) the realization that “we built it, but they didn’t come.”

This shift was definitely prevalent in the exhibit hall as personalization was the “it” word of the show. In the agenda and walking the exhibit hall you saw: “Taking Wellness Personally,” “Create Personalized Experiences,” “Personalized Well-being” and “If It’s Not Personalized, It’s Trash.”

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