Even though a co-worker and Imight share the same zip code, age and number of kids, we need andwant very different health and well-being benefits from ouremployer. (Photo: Shutterstock)

I had the good fortune of being in NYC at the Conference Board East, mixing and mingling withleading employers who are all looking for ways to improve thehealth and well-being of their employees. There were manyinteresting presentations and new point solutions on display. I hadtwo key takeaways from the conference: 1) employers are finallyrealizing the need to move beyond the one-size-fits-all approach they'vetraditionally taken and 2) the realization that “we built it, butthey didn't come.”

This shift was definitely prevalent in the exhibit hall aspersonalization was the “it” word of the show. In the agenda andwalking the exhibit hall you saw: “Taking Wellness Personally,”“Create Personalized Experiences,” “Personalized Well-being” and“If It's Not Personalized, It's Trash.”

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